Building owners and leasing agents — your lobby is your interactive business card. It’s the first thing that people see and it sets the tone of your location and “brand.” What kind of tenants do you want to attract? When potential residents of both the business and residential kind visit your building they are going to consider how their guests and clients will respond to the first impression they have. Is it hip and fresh? Does it inspire? Does it speak youthful creativity or sophisticated elegance? Is it cutting edge or old school northwest?
No matter what your answer, neglecting to invest in the right “vibe” for your elevator lobby can send the wrong message to potential tenants and result in lower occupancy.
Here are some ideas for different spaces:
Medical and mental healthcare offices: Floral or fine art works best to create a soothing and calm environment.
Boutique hotels: Focus on local art or artists in travel-oriented theme.
Historic to residential conversions: Archival photographs representative of the building or neighborhood.
Keep in mind that different age demographics are inclined to different imagery. Younger tenants may be more drawn to edgy and contemporary art. Yet, in the case of empty nesters who are choosing a modern high-rise condominium, the edgier art works just as well to meet their aspirations to regain some youth.
An art consultant can help you to choose the correct art, and the framing style, for your space and make sure that it coordinates with the existing interior elements, including strong carpet patterns or other surface textures.
Don’t forget, your art adds to the perceived value of your building and supports your brand and leasing efforts. Stand out from your competitors and fill those spaces with prosperous tenants!
You want something on your walls to draw young hip clients to your space. Your target market is pretty discerning, and they don’t want to look at just any old impressionist.
Have you considered commissioning art unique to your space and objectives? It’s easier, and more affordable, than you might think. Don’t know any artists? Aren’t sure how to get started? A professional art consultant will help you connect the dots between your blank wall, your potential client or audience, and the artist that can capture your vision.
Often, the process turns out to be less expensive then buying something from a gallery – both for residential and commercial spaces – and the end result is tailored just to you. Your consultant will identify artists to review, manage the process, budget and timeline and the final installation.
The step-by-step process looks something like this:
Concept collaboration: Your art consultant will meet with you to define your target audience and objectives. Your consultant can work from an existing space or from blueprints or with your designer to identify style and potential artists. Studio meetings can be set up between you and local artists to make the best match.
Pero Design has spent years developing relationships with local Northwest Artists. We have a portfolio readily available to view artists we represent, or we can identify a new local artist to meet your needs.
The patient experience begins when they walk in your office door. Art chosen to suit and brighten your reception area will provide attractive and calming spaces for patients to relax and gather their thoughts before their health care visit. Jonathan Nourok’s photographs of flowers and leaves are filled with bold colors and evocative shapes that are both familiar and wondrous. His images provide space for the eyes and mind to wander. Whether the appointment is routine or emergent, Jonathan Nourok’s close up floral-scapes will transform your reception or patient rooms into cheerful and calming spaces. Whatever the color story or visual style that best suits your practice, the artist can accommodate. Prioritize your patient experience with detailed and dynamite artwork from one of the West Coast’s best! Poppy Flax Triptych
December 2012 & January 2013
Here we have 2 different family rooms at the Rose Garden Arena, as well as the hallway players head out to the game through with a roster wall leading them to the game
The first family room you see has fun photos of the players, and the other family room is geared towards kids with “Blaze” the mascot on the wall. We also added in some history with a black and white photo of legendary Bill Schonely, AKA “the Schonz.” He was the play by play broadcaster from 1970 – 1998.
This is where families of players might watch the game. Working with our client, we came up with a good system that can be changed out as the team goes through changes.